Ponder for a moment some of life’s crucial questions - Coffee or tea?  Coke or Pepsi?  Chocolate or vanilla?  Google ads or Facebook ads?

Wait,  you mean you don’t think Google Ads or Facebook ads is one of those crucial questions?  

Well, if you are trying to market your e-commerce business online, indeed it is.  And figuring out which is right for you can make all the difference in the world.  

As Facebook marketers we constantly need to be aware of algorithm changes Facebook makes, and how they affect ours and our clients’ businesses. However, by keeping one basic concept in mind we can be largely immune to the mighty, ever changing algorithm